الاثنين، 4 يونيو 2012

Driving Awareness with Vehicle Advertising

Driving Awareness with Vehicle Advertising

You can easily get free advertising exposure with your vehicles, but being clever with it will get you even more attention.

Driving around town can be one of your best forms of advertising. Consider the experience of Jeff Whiting of Help! Wizards, a Columbus, Ohio, computer consulting firm that makes house calls. In 1999, the company bought its first vehicle. Instead of going with a white van as originally planned, it bought something that would attract more attention. A bright yellow Volkswagen Beetle. The "Help! Wizards" logo is boldly blazoned on both sides of the Bug and their trademark "!" is on the hood. They've since added three more Bugs to the fleet and have two more scheduled to hit the streets soon. The results? According to Whiting, he gets at least one call a week directly from the exposure to the "Wizard Bug."

Speaking of bugs, an independent extermination company in Fort Wayne, Indiana, used an old hearse with a big bug on top as its vehicle. It got a lot of attention, but many customers felt uncomfortable with it in their driveways.

Related: Social Advertising: Like, Share, Retweet. . .Buy?

To make a point more subtly, consider vanity tags for your car. The right message can generate some interest. The plates that seem to make the most impact are those that take a few moments to figure out. They engage you, and then once you finally "decode" the plate's meaning, you remember it forever. Here are some tags we've come across:

 "MR 2TH" we assume is a dentist. "I SUE 4 U" from a lawyer in California."1099" or "W 2" is what we suggested to our CPA brother, Howard Slutsky."401K" for an investment advisor specializing in retirement accounts."BUYLOW" for a stockbroker."P8NTR" we guess is a painter."MNIPUL8" and "SPINE" are from chiropractors."EIEIO" suggested a farm co-op manager."U P 4 ME" is from an urologist in New Orleans.

One of the members of the audience of a keynote speech we gave told us about the man who had one delivery vehicle. A friend who had a large fleet made fun of his single truck. So he had some magnetic signs made with his company logo on it. He also put at the bottom under the logo "Delivery Vehicle #1," which went on the left side. "Delivery Vehicle #2" was placed on the right side of the truck. On the back was "Delivery Vehicle #3." His friend was amazed at how fast his fleet grew. This is a humorous, but important lesson: When considering signage for your vehicles, don't forget to include all sides -- left, right and back.

Related: Is the End Near for Traditional Advertising?

For temporary vehicle signs, consider the use of vehicle magnets. They can be big impact in full color if you want. This is a great way to promote something you do not want to be on your vehicles permanently. You can even run monthly or seasonal promotions. For example, a heating-and-cooling company could produce magnetic signs that promote preseason maintenance of your furnace or air conditioner. The signs are used during the slower time leading up to the busy season when the weather changes.

If your company is sponsoring a local sports team or league, in addition to the normal exposure you get on the jerseys and signage at the playing field, make it part of the deal that team bumper sticks say: "Sponsored by (your company)." Dozens, or hundreds, of cars would provide you additional exposure at no additional cost. This extends your exposure beyond the group itself and may be the tipping point for justifying your sponsorship in respect to return on investment.

Graphics for vehicles can be dramatic, thanks to digital printing capabilities. Your vehicles can become moving billboards, and except for the cost of creation and application, your message is distributed for free. Of course, if you're going to use your vehicles in this way, make sure they are always clean. And when not in use, park them, if possible, in a high-traffic area so they still provide you additional free exposure. And, it must be clear to your drivers that they have to be courteous, no matter what. Even shaking a fist at a lane hog on a cell phone can create ill-will and bad word-of-mouth.

Related: How Location-Based Marketing Can Help You Connect with Customers

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How to Know Which State to Incorporate Your Business (Video)

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الأحد، 3 يونيو 2012

Skinner Vineyards and Winery Reclaims Family History

The story of Skinner Vineyards and Winery begins 160 years ago, when James Skinner, a pioneering Scottish immigrant, came to the Sierra Foothills to find his fortune during the California Gold Rush. He planted a vineyard in 1860 and started one of the first commercial wineries in the area. It remained in operation into the early 1900s. After that, the Skinner family moved on, leaving only their name behind.

Five generations and a century later, Northern California native Kevin Skinner and his wife Kathy were driving through the area when they discovered the name “Skinner[s]” on their road atlas. After some investigation, the couple located the remnants of J. Skinner Winery. When they returned home they told Kevin’s father, Mike, who didn’t know whether there was a family connection, but learned through a little more research that he was indeed the great-great-great-grandson of James Skinner.

Mike’s wife, Carey, a successful real estate executive, was inspired by the beauty of the area and thought that it was time for the family to reclaim its wine-growing roots. In 2006, they purchased a 25-acre ranch a mile or so from the old winery, where they planted their first wine grapes. Soon after, they bought some land with existing vineyards on a ridgetop with stunning views all the way to the Coastal Range to the west and the Sierra to the east.

Skinner Vineyards and Winery Reclaims Family History

Today, Skinner Vineyards and Winery has two estate vineyards located within a short drive from the original winery. Stoney Creek Vineyard in Fair Play is the larger, and also the higher of the two, with elevations of up to 2,470 feet. White Oaks Flat Vineyard sits much lower, at 1,400 feet, in a valley in the El Dorado AVA. The vineyards are farmed sustainably and the Skinners are committed to continually expanding and improving their growing practices.

The family’s commitment to ecology is evident at the sleek new 12,000-square-foot winery as well, which was positioned to utilize natural energy sources. Eighty percent of the building is made of recycled steel, and it is equipped with an efficient solar-power energy system, temperature-controlled sensors and roll-up doors in the barrel room on the north side of the building.

Winemaker Chris Pittenger has worked with respected wineries in New Zealand, Australia, Sonoma County and the Napa Valley. Chris is excited about the new winery facility and the vineyards. “Every year we’re learning more and more about the region and the fruit’s potential, ” Chris says. Skinner Vineyards and Winery is committed to producing wines that reflect the spirit of the Sierra Foothills and uses many of the same Rhône varieties that James Skinner used 160 years ago. The portfolio includes Syrah, Grenache, Rosé, Mourvèdre, Viognier and two proprietary blends. Seven Generations is a blend of Roussanne, Marsanne and Viognier; and Eighteen Sixty-One is a Southern Rhône-style blend of Grenache, Mourvèdre and Syrah.

The winery’s stunning new tasting room is located at the very top of the Skinner property, offering panoramic views in all directions. Visitors choose a spot on the 3,000-square-foot patio to sit back and savor the 360-degree vista stretching from the Sierra Mountains to Pyramid Peak in Tahoe. On chilly days, the inside fireplaces warm guests who are delighted with the scenery and the exceptional wines of Skinner Vineyards and Winery.

What to Buy:
’07 Syrah, Stoney Creek Vineyard -- Blackberry, hints of pepper, chocolate caramel, roasted coffee $34
’08 Eighteen Sixty-One -- Black cherry, ripe strawberry, Asian spice, forest floor $30
’10 Grenache Blanc -- Nashi pear, Honeycrisp apple, hints of citrus, melon rind, $20
’10 Grenache -- Dried cranberry, fresh fig, sage, clove, anise, nutmeg $26

Contact:
530.620.2220
info@skinnervineyards.com
skinnervineyards.com

Tasting:
Tasting Room Open Fri–Sun 11–5
8054 Fairplay Rd
Fair Play, CA 95684

Special Notes:
Private tastings and tours by appointment, spacious picnic patio for patrons, spectacular scenic view, wine club events, winemaker dinners 

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Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

I wanted to check out an episode of the Food Network's reality show Cupcake Wars this week, both because I really like cupcakes, and also because I'm fascinated with how the show unites the polar-opposite concepts of cupcakes and war. But when I tune in -- hey! -- it's morphed into a best-of contest this season called Cupcake Champions.

Yes, as we've seen before with Project Runway All-Stars and many other shows, a successful show -- a successful brand -- has created a spinoff. Cupcake Champions is essentially more of the same, only amped-up a little, as it's all the winning bakers from previous episodes competing with each other in ever-crazier cupcake contests. This concept is as old as Jeopardy! Challenge of Champions at least.

So why do we tune in, if we've basically seen this before? It's the magic of brand extension. Take something we already know and love, give it a twist, and you get something new customers want immediately. It's got that tantalizing combination of familiar and new.

It all may make you moan, "Doesn't anyone have any new ideas?" But there's a reason they don't. It's because people love brand extensions, and they're easier to market than new products. They have a built in audience from the first product you put out.

If you'd like a primer on how to extend your brand, just take a look at the twists these reality shows have put on their successful spinoffs:

Broaden your market. Bravo's Tabatha's Salon Takeover recently morphed into a new show, Tabatha Takes Over. She came up in the salon world, but clearly Tabatha's sharp eye for how to run a business was applicable to other types of business, too. Now that she's sharpening the knives for incompetent business owners of all stripes, the potential audience is much larger.Let us inside. The Animal Planet show Tanked, which features the owners of a custom fish-tank business, recently added Tanked: Unfiltered. They've taken old episodes and added behind-the-scenes commentary to them to create a new dimension to the show. Remember that people love to know what goes into the work you do -- and you can add that story to your packaging or your website to build interest.Do a "best of" version. If you have a product you've been doing for years, think about how you could wrap all that expertise into a deluxe version of that same thing. That's exactly what all of the champions/all-star iterations of successful reality shows do. Maybe you have a product that was once a best-seller and now has waned? Bring it back with a few new twists and packaging, and it could be an easy new hit.Ratchet up the drama. The best-of versions of these shows aren't just more interesting because all the contestants are cream of the crop. It's fun because the show producers throw in more difficult tasks for the all-stars to take on. On Cupcake Champions, for instance, they gave the bakers an assignment to bake three different types of cupcakes, but then halfway through their allotted time threw a fourth cupcake at them. On Project Runway All-Stars, they give the clothing designers insanely short deadlines to watch them scramble to try to make a well-tailored dress. Do customers know the whole story of the obstacles you face in your business? If not, do a series of blog posts and tell them about it. Do a retrospective. Tanked also recently had a "Most Challenging Tanks" episode, in which they looked back on the show and discussed the tanks they found toughest to create. People love to hear the story of how a business's products evolved, so consider showing past projects or products on our site to help customers learn what made you the company you are today.How will you extend your brand this year? Leave a comment and tell us your plan.

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Richard Branson on Office Ties and the Company Dress Code

Richard Branson on Office Ties and the Company Dress Code | Entrepreneur.com Business & Small Business Follow Entrepreneur on FacebookFollow Entrepreneur on TwitterFollow Entrepreneur on LinkedInSubscribe| Mobile|BookstoreEntrepreneur HomepageStartupsStarting a Business HomeHow-To GuidesStartup BasicsBusiness IdeasBusiness PlanningStartup FinancingSuccess StoriesHome-Based BusinessRun & GrowRun and Grow Your Business HomeHuman ResourcesLeadershipInnovationGrowth StrategiesBusiness ManagementTravelAutomotiveMoneyMoney HomeFinancingTaxesAccounting BasicsPersonal FinanceMoney ManagementPayments & CollectionsMarketingSales & Marketing HomeMarketing BasicsSalesOnline MarketingFinding CustomersSocial MediaBrandingTechnologyTechnology HomeYour WebsiteApps & SoftwareSecurityMobileOffice TechSEOFranchisesFranchises HomeFranchise 500HomebasedLow Cost Top NewFast GrowingTop GlobalBiz OpportunitiesFranchises for SaleFranchises for SaleFranchises for Sale: Food | Health Care | Retail | Sports | Travel | Part Time | More »The 'TrepsThe 'Treps HomeThe Innovators’Trep TalkProfilesLifestyleProductivityYoung EntrepreneursAnswersAsk Entrepreneur HomeStarting a BusinessFranchisesSales & MarketingTechnologyMoneyHome Based BusinessOnline BusinessLegal IssuesHuman ResourcesGrow Your BusinessHave a Burning Buesiness Question? Ask Your Question Now MagazineOn Newsstands: June 2012Current IssueSubscribeTablet EditionPast IssuesStartups MagazineVideoThe Innovators’Trep TalkProfilesLifestyleProductivityYoung Entrepreneurs Richard Branson on Office Ties and the Company Dress CodeRichard Branson: Innovation BY Richard Branson |May 29, 2012|Comment Tweet

Richard Branson on Office Ties and the Company Dress Code

While out walking in London recently, I passed a group of uniformed schoolchildren moving in an orderly, single-file line, with teachers in front and rear.

Nothing unusual, except for one thing that made me laugh out loud: their identical school ties. Or more accurately, what was left of them. More than half the kids had cut their ties so that only three or four inches remained below the knot.

Intrigued, I asked the teacher who was bringing up the rear, “So what happened to the ties?”

He chuckled and said, “Well, the kids hate wearing them, but school rules say they have to. What the rules fail to specify, however, is how long they have to be -- so, snip-snip!”
Why didn’t I come up with such a naughtily innovative solution when I went to school?

This caught my eye because Virgin just got into the banking business with the acquisition of Northern Rock, a British bank that we are gradually rebranding Virgin Money. In British banking, few things strike terror in the heart of a customer quite as much as the prospect of facing a tie-wearing, three-piece-suited bank manager across a huge mahogany desk. So we redesigned the banks.

Related: Richard Branson on Decision-Making For Entrepreneurs

One of our first changes has been to start to remove the traditional counters and replace them with informal seating areas. We also thought that the staff’s formal business attire was almost as solid a barrier to customer-friendly experiences as those counters were. Our newest group of Virgin employees were told they could dispose of the ties.

This would suit me -- I have always hated ties, maybe because I’ve never seen the point. They are uncomfortable and serve no useful purpose. I am lucky to have always worked for myself, and therefore have never been a victim of corporate dress codes. For years, a sweater and corduroy trousers were my standard business attire. Someone once joked, “The day Richard shows up at the bank wearing a suit and tie, you’ll know that we are in serious trouble.”

Lately I have taken to wearing a jacket, which is handy since I encounter many different climates and situations through my business travel, but I will only wear a tie under extreme duress, which usually means some ultraformal official occasion, such as the state dinner at the White House that I was fortunate to attend.

Suits and ties in an office are just another type of uniform, but in an arena where uniforms no longer serve any useful purpose. At one time they probably showed that the wearer was, at the very least, able to purchase and maintain a fairly expensive piece of fabric. Now, however, in an individualized, interconnected culture, your achievements speak for themselves. The suit and tie is an anachronism.

It used to be that the one male in the room with an open neck (which was usually me) would be self-conscious about it (which wasn’t me). Nowadays, however, I am delighted to note that it’s the man wearing the tie who is most likely to be the odd person out.

Related: Richard Branson on Strategies for Success

Probably one of the biggest breakthroughs in the gradual demise of the suit-and-tie dress code came, rather surprisingly, in some lofty political circles. Tony Blair was one of the first British prime ministers -- Maggie Thatcher excepted -- to frequently appear in public without “proper” neckwear. Now President Obama has carried it to a level where he seems to be tieless almost 50 percent of the time.

I have always prided myself on throwing out the rulebook when something proves a barrier to business -- or is just plain silly. And there is no viable argument why “gentlemen” should wear ties. The best anyone can muster is: “It’s expected,” or “Everyone else will be wearing one.” One of the signs that business culture has changed is that when people arrive for a business meeting with me, often the first thing they ask is, “Do you mind if we remove our ties?” They surely never thought, “If we don’t wear our ties we’ll stand a lesser chance of getting the deal done.” So why did they wear them in the first place?

So on behalf of the oppressed tie-wearers of the world, here is my appeal to those corporate despots who still force their male employees to put nooses around their necks every day: Please think again.

Related: Richard Branson on When Inexperience Is an Advantage

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Not what I was looking for Richard Branson: InnovationRichard BransonFollow @richardbransonQuestions from readers will be answered in future columns. Please include your name and country when you send your question to BransonQuestions@Entrepreneur.com. Get life insurance - MetLifeDo You Have Life Insurance? MetLife® as Low as $14/mo for $250k of Coverage. Request a Free Quote Now. Tweet Related StoriesA Chat With Sir Richard Branson Richard Branson on Decision-Making For Entrepreneurs How a Used-Clothing Site Raised $8.4 Million in Venture Capital Upcycling Becomes a Treasure Trove for Green Business Ideas 5 Business Conversations to Have Today Related Topics Richard Branson Clothes Company culture Fashion Style Ads by Google .adsenseframe {background:#edf0f3; border-radius:5px; margin-bottom:20px; padding-bottom:20px;}.adsby{background:#d6dbe1; color:#505050; padding:5px 5px 3px 15px; font-size:11px; font-weight:bold; border-radius:5px 5px 0 0;}.adsenseholder{z-index:1000; position:relative; top:3px; left:10px;}0 Comments. Post Yours. Comments:

Rob from Sydney.You guys missed the whole point f what he was saying !!Sad really.

I Strongly agree with Mr.Richard Branson

Ties are symbol to make the person realize (1) to be displined (2) not to be casual in approach.Tommorow Sir Richard Branson may say "Why to wear trousers while in office or why to attend meetings in board rooms why not in the warmth of hot swimming pool"He is Boss and may say anything on anything... 

I wear a tie as it distracts people from looking at my belly...

Ties are symbol to make the person realize (1) to be displined (2) not to be casual in approach.Tommorow Sir Richard Branson may say "Why to wear trousers while in office or why to attend meetings in board rooms why not in the warmth of hot swimming pool"He is Boss and may say anything on anything... 

Rules are for the poor. 

I agree with Richard - they serve no useful purpose except to get caught in a fan belt and yank your head into a moving fan!You can dress well without choking yourself.

I've welcomed the transition to a more casual workplace (jeans [and obviously no ties] are the standard in the software industry where I work) - but I did want to mention that ties do serve at least one purpose: to cover all of the buttons for a cleaner look.

We at LG Electronics are very fortunate ...that we have a tie less culture.... Traveling in the hot African sun you don't wish to have a strangling neck tie.... My previous company in India ...reliance communication too was a tie less culture... An appropriate attire, which a person can carry with comfort n confident is more important than having layers of armor. Also dressing differently makes coworkers reluctant to mix up with that person.... One good example is Cumins Where all employee right from the VP to the workers wears a same uniform. A bond is build which helps the attrition level of the company.

I love Sir Richard, and he is a model of the highest business success imagined. But, the tie is very symbolic of pecking order.  The throat is a life or death body part - the dominant animal "goes for the throat".  With humans in business, the higest ranking person can wear whatever they wish, those (males) that defer cover their throats, as if were, showing a symbolic gesture they could be killed (in the deal)  A lesser comment on beautiful silk ties is just that - they are beautiful and set males apart from one another - it is really the main expressions of individualism they have - and colors chosen are very symbolic, as known by the red power tie, the true-as-blue dark or navy stripped tie, etc.  I love ties - require men to wear them for  interviews and think they are very enticing!ImageEssentials for ColorClinic 

Claire:Don't even go there. With your "invented by men" and "my aching feet".You're the one choosing to wear them.Don't insult me for it.

Dhill:Super job!Well done!

Here! Here!

Hmm...And how do you explain the widespread wearing of skirts by women, Helen?Is it to prove you have a vagina?

In total agreement....if a tie is absolutely needed, go the bow tie route!

No piercing or tattoo serves any practical purpose.

Why then do Virgin Airline flight attendants have to wear neck scarves? Covering the neck with necktie, bowtie, cravat or top button is simply a matter of class. The super rich may not always have the class, judging by their attitudes towards fashion, while the traditional butler is every bit more classy than today's techy CEOs who led the revolution in casual office attire which is becoming cliche and pretentious. 

Don't blame the garment for your poor fitting choices.

Then you would be at home in the new hipster hotels where, because of lack of uniform, you can't tell the difference between the patrons and the staff. I tried to order a drink from someone once who didn't work there.

Denim wearers simply follow like sheep, you don't have the balls to stand up for yourself and actually admit its bloody uncomfortable, unecessary, and you can be twice as comfortable in wool trousers.

For a bench chemist interview, the question might be: Do you like to cook? I was a banker in the 80s - for an Australian bank - I wore mini skirts, wild hoseiry and lots of jewelry...to a person all of my customers said, You don't look like a banker. I grew business like crazy because I was relatable...but I also remembered THEM -- and everything about their transaction with me. I freaked out the other bankers however. By the end of my tenure they all had to admit that I made banking fun for them...I don't agree necessarily with how bankers are being 'judged' now versus then...will only offer than if they are 'judged' for how they dress - whether with the crowd or against it - in the context of the credit debacle - well, they should do a gut check. Most of the negativity about bankers is a direct result of propagandizing..from um various quarters...nuf sed...

Don't blame the clothing for improper fit. That's your fault. Find a tailor and someone to teach you how to tie a knot.

Arabs wear dark colors to stay cool, not as a fashion statement. Extreme athletes also know this.The problem is wearing the wrong weight clothing for the clime.

You're doing it wrong. Ties shouldn't choke you.

How do ties matter in heat? I live in a desert so I would know something about heat. A tie doesn't make you any hotter than a bracelet.What's idiotic is wearing jeans in hot weather.

I completely disagree. As for the comfort level, I do not own any clothing more comfortable than my suiting. The soft wool outer layer and silky smooth lining with the custom tailoring to my size make it much more comfortable than the stifling-hot denim which was originally intended for use as tent material.And furthermore, loose dress standards leads to a "race to the bottom." Human beings are lazy, and they will do the bare minimum. If you don't set standards for your employees or for yourself, you will end up looking like you just got out of bed.As for the tie being form without function, that's just a silly concept. Should we do away with all adornment that doesn't serve a function? Sir Branson here describes the thoughtful means the new banking venture has gone through to make the aesthetic of the bank inviting and comfortable. As firms such as Virgin and Apple can attest, form is function. Clearly the bank should use cheap seating, florescent lighting, and white paint. After all, wallpaper doesn't serve any function, and one chair is just as functional as another.As for the uniform, employees of a firm represent that company's aesthetic, character, and trustworthiness. While everyone has their own individual talents and tastes, you're not in business to stroke your employees' egos but to present yourself as a functioning whole not dependent on any one person.It also allows the employees to engage one another on a professional level without the cultural walls dress can build. Those in the military service talk about the uniform as a way for men from all backgrounds can come together and be soldiers, not cowboys, urbanites, et al.As for individuality, unless the tie is dictated by the company as a regimental or company tie, it is where men show their individuality while still maintaining the professional look of the suit.Or maybe I'm wrong, and everyone should just wear Underarmor shirts and pants. You know, because those are nothing but function.

 And now repeat that to the uniformed schoolchildren and make them clear the "original intent of use" of a tie as none else is known as those mentioned by Richard Branson.

I enjoy wearing ties. When the correct knot , from the many available, is used it can transform your look. When it gets hot I do dispense my tie. I don't think there is anything wrong with not wearing a tie for business either. If you are comfortable with either option then you will (or should) perform better. Life has too many "discomforts" that it throws at us. The tie does need to be one of them.

The necktie is the only male article of clothing which serves no functional purpose. Here's hoping it goes the way of the cod piece.

Why, then, do you have a collar on your shirt?

I think his comment on whether the length of a tie makes it justifiable for its use is hiding a bit of a flaw in logic. A tie after being cut is just that, a cut tie, by the nature of such transformation it cannot preserve its original intent of use. Therefore portraying the issue as one where the length of the tie is what it matters to consider it suitable for use is inappropriate. He could have simply said "I don't like ties" (like I don't like his hairstyle) and the issue would be settled.

The clothes you wear sends a message about how you want to be perceived.  Sloppy (casual) attire makes you look that way.  I certainly wouldn't want to meet with my bank manager while he/she wasn't dressed properly.  And dressed properly means if its a guy, he ought to wear business attire!, suit and tie.  What's the big deal?

When I got my first office job - more than 35 years ago - I at least was comfortable wearing a shirt, tie, jacket, proper shoes, etc. It was ages before I realised that dressing like this actually affects peoples patterns of behaviour, and the behaviour of the people they interact with. Dress code is just a business tool, and you had best use it to best serve your business and get you the best outputs. There is no one size fits all or off the peg solution (sorry!), but there is no doubt that people are affected by the way that they and their colleagues dress and this can be used to make them more effective.

i feel sorry for my 6 year old who has just started grade 1 and has to wear a tied shirt through the winter season- annkay south africa.

Seriously Sir Branson  you forgot to comment on hair style....

Here, here!

I moved to Australia in 2000 and was struck by how many companies were quite strict about wearing ties - I even got told off on a couple of occasions by senior managers and HR about not wearing a tie - on a 40C day!! When I told them I was hot and the air-conditioning wasn't doing its job, I was simply told to put the tie... or else. Luckily, things are slowly changing - open shirt, no tie, is becoming more acceptable - thank goodness, considering how Australia is getting hotter!

Great story Neil - symptomatic of the limited thinking in some teachers who are responsible for educating our future innovators, entrepreneurs, scientists and basically saviours for our decaying form of civilisation. Ties are not necessary - consistency in uniform is - it is no mistake I believe that in most science fiction stories virtually everyone wears the same uniform, even if the colours vary by position and so on. And no ties! I've got a great quote about ties on my website - http://devilsinquisitor.com/2012/02/q019/ - that sums it up nicely.

Because one isn't needed perhaps?

I think this is an eye opener...imagine that ...a cut off tie, now we know it is not the lenght of the tie but how you wear it, there is a lesson to be learned here, it is not how long your tie is!  

I agree totally with the undoing of strict dress code. However, it must be maintained that decent and adequate dress code is necessary to ensure that employees are appropriately dressed to project good image without undue discomforts.

In the unimaginative world of golf shirts and jeans there is nothing more attractive than a man in a suit that he has invested in. And the tie is where colour and personality is shown. I would love a return to the stylish men of the past with polished shoes, hats and manners.

True leadership steps outside the norms and meets their clients and customers where they are. Thus, a great "rue" for success. Bp3

My father worked for IBM for 30 years, and as I am sure you are aware, IBM has very strict dress codes for their employees which include the wearing of jackets and ties. At one point, when Dad was in a sales position, he was almost fired for the ties that he chose to wear, because they were not the boring, corporate-esq type that you would see on every other IBM employee. Instead, he chose ties that depicted pink elephants, zebras, airplanes, and just anything else that looked 'neat'. When asked why he decided to wear these ties, he said that they were an icebreaker for his meetings, because instead of having to get through 10 to 15 minutes of stilted smalltalk before discussing the deal at hand, the client usually couldn't resist asking him where he got his tie, which opened the door to a more comfortable situation, and in most cases to a better sale.

 Horrible baby-boomer 'casual' look. Spot on.

 Zuckerberg looks like a slob, his casual clothes aren't even cool. Jobs's outfit was even worse, if that's possible.

At Tower Records head quarters, Russ did not allow ties, so when any one came in wearing a tie he cut it off and added it to his collection.  There is a giant display of the "short, snip snip" ties as part of the Tower memorabilia collection.    I love how Richard and Russ are alike in a lot of ways, or maybe its more like Richard looks up to Russ and borrows some of Russ's charming ways.       

I used to work with schools in Leicestershire in a very deprived area and asked one day why they dint wear uniform. Ah thats because we want to encourage individuality said the teacher. Ok I said so tell me who is individual enough not to wear trainers , jeans and a t shirt I asked., No one was the answer. And how many kids form low income single parent families get bllied because they are not wearing the in brand of trainers, jeans and t shorts I asked. A lot the teacher replied. And then when they come to work in my business ( hotels at the time) and have to wear a uniform- how will they feel- bad they said. So isnt a lack of uniform a bad thin? No, it creates individuality she replied- and I gave up!

Yeah, if you have 400 candidates, I guess you are hiring people with commodity skills. I completely see how this is the case for replaceable widget-people (we used to call them "warm verticals", as in... "I just need a warm vertical", LOL). Completely different world than what I live in from a cultural perspective. This is generational too - younglings expect and demand work/life blending.On the other hand the downside of this - in my profession I basically never stop working. Two-three hour lunch, no problem, but I'm also checking email from 10pm-midnight 7 days a week.

I work at home in my pj's or underwear half the time. So getting dressed up for the office with a tie is kinda fun. It's the only time I ever dress up. Apart from the office, I'm the worst dressed dude around and don't care what others think. Wearing a tie and fancy socks is one of the few ways us guys get to exhibit our metrosexual side in the office. Standards have slipped so far in the office environment and people spend most of their days reading blogs like this. Especially the british slobs. Lets bring back some optional standards and not harass anyone who chooses to dress the way they do.

Well Sir branson, We are both on the same page when it comes to hating ties and office dress codes, I feel it is a mild form of slavery taking away my freedom to dress in as comfortable a way I deem fit. But like you also cleared the air, it's a necessary evil especially if you must attend an 'ultraformal' event. I really hate ties and office dress codes but what can I do?

A nice piece! They say we should appear corporate even when our environment is very hostile. Is that not behaving without knowing the reason for the behavior? Richard, please tell me.

What a piece. I have beginning to think why we wear them in our own clime. They say we want to look corporate. Is it not colonial? Branson, please tell me.

Could not agree more. As the HR Director of my organisation, I supported a casual chic dress code policy. What we encourage and promote is professional conduct and living the corporate values (Passion, Performance & Integrity) over strict adherence to uniforms or dress code. If the values are well-grounded, the rest will follow both in the behaviour and the performance. 

On a number of occassions over the past 10 years or so, when in the presence of people from the fashion industry, I have challenged some of them to come up with a suit-friendly fashion statement for a male that isn't a tie. It's amazing that no-one has taken me up on this as yet.

I once worked at an institution where ties are required for males. Then, the business casual dress code was implemented. It was like, a release from uptight environment, to a casual-but-businesslike atmosphere. 

In South Africa Nelson Mandella killed the tie for business when he appeared at a function in his Mandella shirt. I still rate this as being one of the best things he did for SA.

Yep, never wear ties but I do like them and have a great collection. I never wear them on demand, it really just depends on my mood. In the years I worked in property, even for old bosses and then clients who virtually begged and sometimes insisted I wear a tie, I was always in control when I walked into a client meeting and I always took it off before I went in. Every other suit wore a tie and to my mind, not wearing one seemed to differentiate me as being more senior whilst also remaining human.

Brilliant! This simply points out the need to change, question the "status quo" and dare to be different!

So true. Most of us hate ties but have worn one at some time in a job which demanded one. It is so clostrophibic.I love being without a tie.

I've found that the only place in Australia where I feel like I have to wear a tie when I am there is Parliament House, Canberra. I live in Western Australia and it is perfectly OK to meet with the WA politicians tie-less.

Well, depending on the business, an entrepreneur will most of the time be in a situation like Richard was when he attended White House dinner. However, breaching rules and conventions is always a nice sports game - even as an underprivileged (entrepreneur). I recommend to choose nice (undadjusted) colors in White House dinner situations.

I agree with Sir Richard. A few years ago I was working for a local company who shall remain namless. i did not wear a tie and wore a jumper because of the lack of heating.I was instructed by the MD to wear a tie and not to come to work in a jumper again, well this was too much for me so I told the MD that he could find another contractor and I left the building. Now I too please myself as I am my own boss.

Similar for me when I walk in to a shop looking for "something for work", if it's a shop I know they bring out fabulous clothes, if they don't know me they assume it's a girls suit. Yuk I don't do jackets.

I actually like to express myself through the way I dress. For this instance, wearing a tie would depend on the occasion - there's a time and place for everything. Dress to impress.

I do hope that Virgin Money extends this sensible approach to doing away with the plush executive offices and operating the bank out of a warehouse - after all it is a factory. Customer info centres (branches) excluded. By the way we work with our SA banks and never wear ties

Whilst I agree that ties serve no useful purpose, I cannot agree that slovenly dress is appreciated by anyone other than similar minded and dressed individuals. On dress down days at Barclays, I was horrified to see those who looked unshapely to say the least when dressed in suits, looked awful in their Hawaiiin shirts. There is no shame in looking smart!

Nelson Mandela was the most radical Leader in government when it comes to dress code. I agree with Michael, like all things if there are no guidlines people take it out of context. My dress code in a development bank is simple no tie, shirt and jacket and a jeans.

 This is a good reflection of changed perspectives. Probably 50 years ago, customers expected their bankers to be a better class of people (intellectual, better equipped, etc., which reflected through better dressing, supposedly connected to suit and tie) who deal with “their” money.However, with banks failing creating chaos, asking for government support (injecting cash into the banks), etc., the “suit” and “tie” add to the “suspicions” of their customers – “are they really good? Or, something is hidden behind their suit and tie?” creating a discomfort and hence the distance between a banker and his customers.When I went for my first interview for Scientific Assistant in a Laboratory, one of the professors asked me “Do you have cycle? Do you repair it yourself?”. When I asked for an explanation of the relevance of the questions, he explained “I prefer a hands-on person for my lab”. It is true with the customers also now – they want a “hands-on” banker who can sit with them (approachable) and find a solution (by getting the right kind of assistance within the bank if necessary), without the user running around to different corners of the bank to find a simple solution to his problem. Definitely, eliminating suit and tie would reduce the gap between the two.

I wore formal wear including tie for 4 years of my college life (engineering) as it was thought thought to help us with corporate culture and ettiquettes(as told by the teachers) and now I work in IT industry (Glam Media) wearing casuals.It's more convenient as you feel more comfortable wearing what you want.P.S-No study has proved wearing ties makes us intelligent..lol

Brilliant! I happen to think ties can really polish of a look if chosen and worn properly, but he's correct in that they serve no useful purpose. If someone chooses not to wear a tie, their decision should be perfectly accepted and not considered a sign of anything lacking or otherwise negative.

wind of change are always welcome .....but they should come from bigger/great people so everyone follows them ....it is good thing

the tie is a "noose" indeed Richard! Especially in my part of the world where the average day temperature is 27 degrees Celsius. i wear my tie in the office where there the place is air-conditioned but quickly remove it when out in the blazing sun. 

Ties and suits are an anachronism. We must wear what gives us comfort and not by sake of wearing.

This article demonstrates (not that it is needed) how Sir Richard can turn a popular idea into a business advantage. First he dismisses ties as irrelevant in the workplace, which I do agree but not in full agreement with his reasoning as ties are used like flags in certain cases and identify belonging, such as regimental ties, the abused school ties at which he poked fun and of course, the erstwhile school tie. So what is the advantage of getting rid of ties in a bank. That's easy, a company that insists in a uniform with a tie has to pay for them. Designing a simple uniform without a tie and jacket (!) might save a fortune for a company and help increase bottom lines whillst still having a helpful identity. You laugh at the irrelevance of this cost per person, and if you do then you don't understand that in business, every penny of cost counts - a habit of a successful entrepreneur.

Totally agree here... Ties for me have no functionality or holds much of its 'value' compared to before, but style and image still does.  Even casual/dress-down fridays still should have its limits, because nowadays some employees dress inappropriately for work and look like they dressed up to go clubbing instead of work--and this gets worse the younger the employee is.There should be a well-defined approach for companies who will be instituting similar dress codes (or the 'dressed-down' version of it).  I'm all for smart-casual, with emphasis on the Smart more than the Casual--there's a reason why they put the smart at the beginning.

"Now President Obama has carried it to a level where he seems to be tieless almost 50 percent of the time."I guess--my opinion based on my 7-year executive search career handling wholesale banking and private wealth management--the reason for Obama ditching the tie is due to the fact that ties have a subliminal connection to 'suits' and bankers, who of course has been portrayed as the antagonists behind the global financial crisis.  That, or he just wants to connect to the blue collar workers or the mid-level professionals.Kinda reminds me of Matt Damon's speech in "The Adjustment Bureau" where his character David Norris addresses his supporters about how much they pay consultants just to select the tie he wears in public up to the amount of scuffing on his shoes.  Funny, yes, but contains a lot of truth regarding how distorted politicians' portrayal of "truth" is.  It's all a marketing circus nowadays.

Really admire the way he thinks. I have always hated the idea of wearing ties and go to extraordinary levels to make sure that I do not have to wear one. Same goes with a suit as well. Being comfortable and doing your job is more important than being uncomfortable and getting no work done at all.

Just a thought: the kandora. Not ties, big pockets... you don't even need to wear pants :)

I do agree that ties may be uncomfortable and intrinsically without purpose, but they do send a signal of reassurance - especially in a setting like a bank. Banks are by nature not cofortable places .

I do agree with what Richard has said. Especially in hot countries like India, it has not only become problematic dress code but also medium of joke among others with casual dress. This typical attitude needs to be changed in corporate dress code. On the contrary, i personally feel that if best of the productivity from employee is to be fetched, than let them be in most informal dress at work place. The more informality leads to more relaxed and optimum output in terms of productivity. 

When you're a start-up and working the production floor a tie is nothing more than a safety hazard waiting to put you in the ER. Me, I'm in Duckie's and flannel with a shop jacket on.

Well, try living in Japan and you'll see the the corporate tie is still very much alive.  I wish had clients like Sir Branston.  On the other hand the Japanese are making cars all around the world so they must be doing something right.

Love this angle and the adaptation of what is really happening in the business climate. 

I completely agree that ties should be avoided if the person is uncomfortable wearing them.

The last time the CEO came to the Hotel I was working for, he insisted that the Manager and the Head of Departments wear ties for work. The problem is that the Hotel lies on the Beach in Mauritius where temperatures reach 40 degrees in summer and never go lower than 22 degrees in winter during the day. While he was around everyone had to abide and even the customers were laughing at most of us while we did our rounds on the beach. Ridiculous!

Nothing wrong with taking pride in your appearance. Whether it means wearing a tie or not is a personal preference, and sometimes a fashion statement. What does he think about pocket squares?

I fully agree.  In an increasingly informal world, ties seem very out of place.  There's simply no rationale for them.  They don't help a man perform better or hold to a higher standard of ethics.  They should be optional even at White House dinners.

I agree absolutely and have a nice little quote on my website that demonstrates the point. Neck ties are a useless product - they serve no purpose on a planet that is at capacity, so let's save the wasted energy of producing these things and get rid of them forever. They are an outdated symbol of power and status, and to relegate them to a fashion statement in order to keep a few businesses alive is stupidity. http://devilsinquisitor.com/2012/02/q019/

Richards dress sense had hardly been rebellious and has hardly changed over the time he's been in the public eye. Ties have been optional for at least a decade and are making a comeback as a statement fashion acessory. This article is only relevant to certain industries. As for those who say a tie is choking, well get a shirt that fits properly! If your tie is tighter than your collar, get your mum back on board to dress you every morning!

Glad that works for you. In my rule book appearance and performance are related. My employees are part of the team. We either accomplish our objectives - together - or we don't. I expect all my crew to have a professional demeanor and appearance. I expect them to show up to work on time. I expect them to be at meetings when they are supposed to. I expect them to keep their personal lives....personal, to the extent possible. I expect them to play nice with each other. I expect them to accomplish the goals set. If they can't do that....they don't have a job very long.  I have tried to interview people who, after receiving four or five options for interview times told me that they just were not convenient. By the time they had made up their mind when they could possibly interview...I had already hired someone.  I have interviewed people who had a list of demands that I had to accept before they would consider the job. They just made the decision that much easier. The prima donna approach may work in marketing, advertising, web development or other IT.......but not in my neighborhood. You think my approach is crazy? Well I get 300 to 400 resumes each time I post a job.....and I don't have too hard a time finding candidates that are interested.

I actually disagree with this comment. I now think that the tie is the part of the dress for men in an office that is non-conforming and allows expression of your personality and individualism. If I wanted to blend in and conform then I would not be the only one with a tie in my office.

Maybe you should ask yourself why you're so uptight. Does it affect your service? Or do you just like the monkeys to dance for you?

So true, I always went for the casual dress at work (T-Shirt and pants), my manager always commented that I should wear a proper shirt to be taken seriously. During a recent layoff I got promoted, he was asked to take my job or leave. It's what you know not how you dress.

I think that for me and my employees a tie is part of a defacto uniform. Taking pride in one's appearance is akin to preparing oneself for the job at hand. I feel like putting on my suit and tie, shining my shoes and ensuring that I am well presented gives me an overall sense of readiness for the working day.

In today's world wearing the tie is probably the most innovative and out of the box thing to do.  I like ties, perhaps I like uniforms but when I played football I did not go on the field without a uniform...I see the same thing with the suit and tie...it is my business uniform...it puts me in to a business thought process.... just like puting on the shoulder pads and  knee pads, etc...it builds you for the challenges and the game for the day....  my thoughts....

Mr/Sir Branson - I like your perspective, but it does seem a little contradictory given that I am to address you as "Sir" Richard.  Are you truly okay with any Virgin employee addressing you as Richard?  Or will you feel offended they didn't address you as Sir Richard or Mr. Branson given your achievements?  A vendor or employee may be equally concerned that if they didn't wear a tie you might feel equally disrespected.

Whats so innovative about that; in the states many banks have been doing this for years! 

This wasn't an article written for the intent of discussing business etiquette, it was written to promote his new bank.  He's a billionaire, of course he doens't need to wear a tie.For that matter, nobody needs to wear a tie.  If your job makes you wear a tie and you want to wear a tie, just find a new job.  Otherwise stop whining about how you hate ties.

Totally agree with this, I just don't get ties and have always hated wearing them.  They can literally choke you and make it difficult to breath, how is this a good thing??  They are a throw back to the days of cravats and would have originally been worn to keep your neck warm in harsh winters in times gone by i.e. they are scarves that no longer serve their original purpose!

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Beautify My Garage

Beautify My Garage

The garage has grown up.

No longer just a place to park the car or the lawn mower, the garage -- once an afterthought for most homeowners -- is now a multi-purpose space. Whether you're using it for a "man cave," a recording studio or your startup's world headquarters, "it's become an extension of the home," says Ginny Snook Scott, chief design officer for California Closets, the Berkley, Calif., home-storage franchisor. After all, it's easier and often cheaper to customize the inside of a garage than it is to put on an addition.

As homeowners become increasingly dissatisfied with their garage's unfinished walls and standard-issue cement, a number of custom-design franchises are seeing new business. While many provide organizational services for the house (see our recent piece on the topic, "Get Organized! Cleaning Pros Offer Tips"), some specialize exclusively in ultimate garage makeovers.

At GarageTek, a Syosset, N.Y.-based franchisor, the most popular service is the full-blown garage overhaul, complete with cabinets, modular flooring and lighting. The company also installs "TekPanel" walls, designed to make it easy to hang and rearrange garden and sports accessories. The cost, says company president Mark Shuman, runs from $3,000 to $10,000 per wall.

Others that provide garage services include PremierGarage, GarageExperts and HouseWall Garage System.

At California Closets, about 10% of the franchise's business is now focused on the garage, though in some markets it's considerably higher, Scott says. While many clients want ideas for converting their garages to special-purpose spaces, storage space is still the most common request, she says. Clients ask for built-in cabinets, pull-out baskets and even cedar-line closets for off-season clothing.

Sure, you can still store your bulk goods from Costco there. But at least make your garage the envy of the block.

Readers, what other housing trends could be entrepreneurial opportunities?

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Sarah Max is a freelance writer in Bend, Ore. She has covered business and personal finance for more than a decade for such publications as BusinessWeek, CNNMoney.com, Money and The Wall Street Journal. In 2009 Sarah got a first-hand look at the ups and downs of entrepreneurship when she helped launch 1859 Oregon’s Magazine, a quarterly magazine and website for which she is executive editor. 


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Hidden Cash: Tap Into R&D Tax Credits

Hidden Cash Tap Into R and D Tax Credits

Each year, engineers at Minneapolis-based Third Wave Systems pile up hundreds of thousands of dollars in research and development expenses creating and refining software used in machining processes. It's only in the past few years, though, that Third Wave has been taking advantage of federal tax credits that allow it to recoup some of those expenses.

This is not an uncommon story. Home Automation Inc., a New Orleans-based developer of control systems for home electronics, similarly began claiming the credit just four years ago. It too now saves tens of thousands of dollars annually as a result.

Why the oversight?

Often, it's because accountants catering to small businesses simply aren't versed in the credit. Third Wave didn't start claiming it, says Chief Operating Officer Lisa Ferris, until it was approached by boutique consulting company Hull & Knarr LLP, whose accountants and engineers specialize in helping companies claim the credit. Since then, Third Wave has received credits ranging from $10,000 to $90,000 annually, not an insignificant amount for a company with 34 employees and annual revenue last year of just more than $6 million.

Qualifying for the credit
The Research and Experimentation Tax Credit, as it is formally known, was introduced in 1981 to promote innovation and jobs. While not permanent, it has been renewed by Congress most years since. It lapsed again on January 1 of this year, but Congress is widely expected to reinstate it retroactively, as it has done nine times previously. President Obama has called for making the credit permanent.

Qualifying for the credit became simpler in 2004 when the Internal Revenue Service eliminated some of its more restrictive language, making it easier for just about any company that employs engineers or outsources product testing to claim it, says Sean Haggard, a CPA with Kaufman Rossin & Co. in Boca Raton, Florida.

"As long as there is a development or improvement to a product which involves the elimination of uncertainty via an experimental process, it's now qualified R&D," Haggard says. "The key word is ‘experimentation.' If there's no uncertainty about what you're doing, it won't qualify."

There is one other big caveat, Haggard notes. The credit cannot be claimed for activities in "the humanities," such as running a restaurant or providing legal or accounting services. Your chef may tweak his turtle soup recipe, but the cost of his tweaking probably won't secure you a tax break.

Calculating your savings
How much can you save if you do qualify? There's a complicated traditional calculation, but both Haggard and Hull & Knarr steer small companies to the simpler "alternative simplified credit" formula, available since 2007. To use it, calculate how much you spent on qualified research expenses in the three preceding tax years, average those amounts, then multiply by 50 percent. That's your "credit base." Your actual credit equals 14 percent of any qualified R&D expenditures exceeding that base.

Here's an example. Let's say you averaged $50,000 in qualified R&D expenses over the past three years. That makes your credit base $25,000. You spend $60,000 this year, or $35,000 more than your base, and 14 percent of that amount yields a tax credit of $4,900. Typically, you can claim the credit in its entirety or amortize it over a period of 60 months. If your company is a startup and doesn't have three years of history, the credit is a flat 6 percent of qualified research expenses.

Haggard concedes that substantiating contributions individual employees make to qualified R&D can be a challenge. "We help companies set up simple mechanisms to record individual contributions on at least a weekly or monthly basis," he says. "It's actually pretty easy with engineers. According to the rules, as long as you can substantiate that 80 percent of an employee's time was spent on qualified R&D, you can use 100 percent of their time for purposes of claiming the credit."

Haggard often advises small-business owners to amortize the credits, especially if they're considering selling their company. Credits that can shelter future income enhance the value of the business for potential buyers, he says, and demonstrate legitimate, valuable research capabilities.

Many small businesses assume that claiming the R&D credit will increase their chances of being audited by the IRS, but Haggard disagrees. "It's largely a matter of whether your business and business code are indicative of having R&D expenses," he says. "For instance, if your code is accounting services and you're a CPA, the IRS is going to look at that code and conclude you're not manufacturing anything or selling anything besides a service, so you would typically not have R&D expenses."

If you think you generate qualified R&D expenses, keep tabs on congressional efforts to renew the R&D tax credit. It could help you pare this year's tax bill.

This story originally appeared on Business on MainBusiness on Main

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A former reporter for The Wall Street Journal and Dow Jones and contributor to Barron's, Randy Myers is a contributing editor for CFO and Corporate Board Member magazines.


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